One may already know that Echo Park Independent Co-op is an east side boutique owned by Rihanon Jones and Tristan Scott. One may have heard their gimmick (selling only locally designed goods) and even attended their opening celebration (if you don't recollect, the open bar worked.) What one may have scant awareness of is the history that became the present, the truth behind the lies, the down and dirty crux of these two blondes' aspirations. Reporting live from her obviously unbiased bedroom beneath that of afore mentioned owner Scott, this is Sarah Sherman.
The real saga commences not back in March as the powerhouse duo first unlocked their doors but about one year prior as Scott, then a lowly retail employee struggling to make ends meet and Jones, a film school graduate whose true passion lied more in environmentalism than movie making, struck up a friendship that, though perhaps unbeknownst to them at the time, would soon transcend the flimsy type of acquaintanceship best known for those introduced under the dazzling but ultimately illusory guise of Los Angeles nightlife (in their case, an alley behind the intersection of Santa Monica and Western -- don't ask) and grow to, I'm inclined to declare for the love of bad puns, epic proportions. What began as an innocuous bond over inappropriate humor and essentially perfect taste in music has led to movie contracts, world tours and ... I jest, but EPIC. It took Scott's rather unceremonious departure from his resale job a few months later (a story worthy of its' own expose) and a subsequent night of margaritas to launch the idea for a project that incorporated the pair's enthusiasms: fashion, art, sustainability and Echo Park. As stated on one of the internet's leading websites, facebook.com/epic.la, the team's goal is to promote and support local fashion talent and artists as well as educate retail buyers on maintaining ecological and social values. Translation? Open a store showcasing up and coming designers while administering environmentally friendly and socially responsible practices (that bottle of champagne you and Tristan guzzled as they were closing that one night? Yeah, it's recycled!), in turn creating and upholding a new set of ethical standards for the local retail community (so what if this, too, is more or less 100% derived from their Facebook page? I just can't seem to get an interview!) This concept, however, is not to be mistaken for that of an amateur operation of which one might conjure such unimpressive (though touching) images as college dude earnestly plugging away at yet another hemp choker or retirement center ridden 1000 year old pursuing that 1000 year old needlework hobby. These moguls have exposed brick, a birdcage that doubles as a display case, a bar in the dressing room and a $770 gold coat (not to mention a $305 pair of so-good-it-hurts lace Brian Lichtenberg leggings that unfortunately for this impoverished "writer" are $300 too many. Hint to owners: "employee" discount?)
One may wonder how two (spelling intended) go about accomplishing such a feat. Step one: $$$. Step two: time. Step three: drive. Step four: patience. Step ninety eight ... Money came in the form of what remains to this day as anonymous investors (anyone's guess is as good as the next, though it should be suggestively noted that the duo practically define dress to impress.) Time was now abundant, drive was oozing everywhere and patience ... is something you don't know you need until you need it. After a slew of setbacks involving a suspense ridden search for the perfect location and an eccentric (albeit highly recommended) ex-ballet dancing/joint toting contractor, Jones and Scott, though still impassioned, found themselves weary. Amidst this inadvertently drawn out process the pair was logging countless hours gathering inventory from designers and artists, many of whom Scott had maintained contact with after initially encountering at his former retail outlet or that the two had been introduced to socially, in turn acquiring an amount of clothing and accessories ample enough to have opened several mini EPICs in the filled spaces of Jones' (admittedly large) living room and Scott's (notoriously unkempt) "2006 Porsche" (when questioned further regarding such outlandish-to-those-who-know-better claim, Scott defensively states "It's just dirty.") The stores' construction wound up coming to completion just hours before their (heavily publicized and what would turn into a 700 guest rager of an) opening celebration party, and the rest, as tired scribes worldwide proclaim, is history.
Today EPIC, open to the public just a precocious six months, has already achieved much of what it sought out to do that fateful margarita saturated night. The store hosts monthly art and music shows which almost always involve food trucks and discounted clothing and are in the process of organizing in-store lectures regarding sustainability in the fashion industry and design classes for neighborhood children. They have a five person staff of gems you'd want to hang out with anyway who will almost always let you use their restroom (unless you, tripping on acid, are begging them to call you a cab to McDonald's -- which everyone knows is two blocks away -- and are seemingly unable to control your mindless muttering regarding the dude at the stop light's actually being an undercover cop who's been following you since you left Vegas two days ago. Which. actually. happened) and, best of all, maintain an I-Tunes library deserving of more applause and acclaim than the inventory itself (clothes, schmothes; anybody with George Michael, Jeff Buckley AND Wu-Tang get my stamp of love, i.e., will someday have to ask me to leave.) My static partiality to music aside, the store boasts an impressively diverse inventory of over 40 labels including such neighborhood favorites as Howl, Dark + Dawn, Mohawk Street and God's Prey that retails between $35 and $900 and encompasses a variety of styles ranging from extremely wearable to museum-like editorial pieces. It has quickly become a destination for celebrity stylists (cough, LADY GAGA's) as well a must shop stop for fashionistas citywide. I'll admit that I've perhaps disparagingly oft beheld it firstly as a place to pee and harass pals and only occasionally, and rarely, as a place to browse. There are, however, those moments in which even I have to recognize that I've stumbled upon something I didn't know I needed until I really needed it, such as the day the Brian Lichtenberg leggings didn't accompany me home, and the subsequent days I have spent longingly gazing at them, and acknowledge that perchance EPIC has worked its' magic on me too.
EPIC is located in Echo Park at 1712 W. Sunset Blvd.
For more information visit www.shopepicla.com or call (213) 483-0260.